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ANANNASA is more than a fashion label—it's a celebration of artistry, culture, and effortless style. Founded in 2014 by self-taught designer Sher Lo, the brand reflects a lifelong passion for travel, craftsmanship, and creating beautifully unique pieces for women who love to express their individuality.
With roots in Malaysia and an extensive career in fashion and product merchandising across Singapore and Hong Kong, Sher eventually made Australia her home, bringing her global influences and creative vision to life through ANANNASA.
The name ANANNASA, inspired by the Hindi word for "pineapple," reflects Sher's love of the Indian subcontinent and the vibrant colours, textures, and traditions that continue to influence every collection. Designed from the heart and inspired by the beauty of the world around us, each piece is thoughtfully created to feel timeless, wearable, and effortlessly elegant.
Discover the latest ANANNASA collection at Princess Bazaar and embrace beautifully crafted fashion inspired by culture, creativity, and the spirit of adventure.
