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Princess Bazaar began as a dream that quickly became a passion.
After leaving the fast-paced lifestyle of inner-city Sydney in search of a slower, more meaningful way of life, owner Lisa Simmonds-Webb found herself in the beautiful historic village of Morpeth. What started as a small bohemian-inspired boutique in one of the town's original terrace buildings has grown into one of the Hunter Region's most distinctive fashion destinations.
More than 20 years later, Princess Bazaar has become so much more than a boutique—it has become part of our family's story. In fact, our daughter India was practically born here and has grown up surrounded by beautiful fashion, our wonderful customers and the unique atmosphere that makes Princess Bazaar so special.
A few years after opening, the opportunity arose to purchase another original terrace building—much larger, but in desperate need of restoration. Today, that once-derelict building has been lovingly transformed into the home of Princess Bazaar.
Stepping inside is an experience in itself. From the signature pink chandelier that welcomes you at the entrance to carefully chosen antique furniture, vintage treasures and eclectic displays, every corner of the boutique reflects Lisa's love of timeless style, creativity and individuality. It is a place designed to inspire.
Of course, Princess Bazaar wouldn't be what it is without our incredible team.
Jenny has been part of the Princess Bazaar family for over 10 years, joining us as a junior and growing into the creative force behind our website and online store. Her eye for detail and dedication help bring the Princess Bazaar experience to customers across Australia and the globe every day.
Together, we're a small team with a shared passion for helping women feel confident, beautiful and completely themselves. We genuinely love what we do, and we hope that shines through every time you visit us—whether it's in our Morpeth boutique or online.
At Princess Bazaar, we believe fashion should never be ordinary.
Our collections are thoughtfully curated for women who appreciate quality, originality and effortless style. Rather than following fleeting trends, we seek beautiful pieces that tell a story—garments with exceptional fabrics, thoughtful details and designs that stand the test of time.
We proudly showcase carefully selected labels from around the world, including Australia, Spain, France, Germany, the United States, the Netherlands, Denmark and beyond. Our goal has always been simple: to offer beautiful fashion that you won't find everywhere else.
Whether you're searching for an everyday favourite, a special occasion outfit or that unique statement piece, we love helping our customers discover clothing that makes them feel confident and truly themselves.
We believe style has no age.
Princess Bazaar is for women who value individuality over trends and quality over quantity. Our collections generally cater for Australian sizes8–18, with many styles offering flexible fits and flattering silhouettes. We carefully select pieces that celebrate real women and real bodies, making it easy to find clothing that feels as good as it looks.
Our customers are women who aren't afraid to express their own style.
They simplyDare to Be.
For us, shopping is about much more than buying clothes.
We want every customer to enjoy a genuine boutique experience—personal styling advice, honest recommendations, exceptional customer service and a warm welcome every time they visit.
While we'd love nothing more than to welcome you into our beautiful Morpeth boutique, we've also embraced online shopping to make our carefully curated collections available to women across Australia and around the world. Whether you visit us in store, shop online or simply give us a call, we're always happy to answer questions about sizing, fabrics, styling or fit. We believe great customer service should always include a real conversation.
Our philosophy has remained the same since the day we opened our doors.
We strive to be the very best at what we do—not the biggest, but the most genuine.
We are committed to providing an inspiring workplace for our team, delivering exceptional service to every customer and giving back to the community whenever we can.
After more than two decades in business, we remain incredibly grateful for the wonderful community that has supported us.
We will continue to search the world for beautiful fashion, welcome every customer with genuine care and always do our very best.
From our family to yours, thank you for being part of the Princess Bazaar story.
